Your go-to Perth website copywriter
Website copywriting that’s genuinely you
Dear Heart-First Founder,
You’re the best at what you do, and you deliver it in a unique and thoughtful way.
Let’s articulate that.
~Adele~
(The empathy-driven website copywriter
you’ve been looking for)
Your website is the virtual home of your amazing, one-of-a-kind business.
You need to dust off the welcome mat, pop out the fancy champs, and make your dream customers comfy.
You want people to stick around and get a feel for who you are.
You don’t want them peeking next door — aka Googling the competition.
How do you do this?
You need to keep them reading.
You need compelling, error-free website and SEO copywriting that tells your story, offers them a homemade arancini — and entices them to take the next step.
Don’t stress: this Perth website copywriter is all over it (except for the arancini part, sadly).
The difference
After our deep-dive creative briefing, I’ll pour my 12+ years’ experience in creative comms and brand storytelling into your fresh new web copy.
No cookie-cutters around here — just custom, soul-deep words made for you and your audience.
How I can help
Web copy in perfect tune with your brand.
SEO-friendly website copywriting that nails your personality, converts your dream customers, and gets you found online.
ooh yes.
Website and SEO copywriting packages
Leaf an impression.
Sprout
~ Custom copy audit ~
-
Craving new copy but not sure where to start?
Need some new words but don’t have the budget for a copywriter yet?
Save time, energy and money with a bespoke AF Website Copy Audit.
I’ll look at the words on your website and give you some bite-size things to tweak and actions to take.
All designed to get it looking dang good for the arrival of your next dream customer (aka: converting).
I'll look at your site’s:
Crediblity and clarity
All the elements you need to appear credible and clearly communicate your offering.
Connection and motivation
How well you’re motivating visitors towards your main call to action and objectives.
Brand voice and target audience
How effectively your language resonates with your specified target audience and represents your brand personality.
What you get:
A report with recommendations and DIY wins to boost your existing website copywriting and user experience*.
A bonus website copywriting checklist so you can hit the ground running with new, aligned copy and content.
*for up to three pages
-
$650 + GST
Completed as part of the brand consult package
Eucalyptus
~ Custom website copywriting ~
-
Strategic, SEO-friendly website content written in a true-to-you brand voice.
You'll get:
a creative brief questionnaire so I can understand your story, business, dream customer, and brand voice
a 60-minute consult to discuss your questionnaire answers in more depth and pull on any extra threads before I start writing
research and competitor review
3 pages of engaging copy and headings (e.g. Home, About, Services; up to 400 words per page)
3 unique, benefit-rich meta descriptions
detailed notes on my approach
a Loom video to walk you through the copy page by page
2 rounds of revision to make sure the final version is spot on
proofreading to make sure your copy is error-free
bonus website copywriting checklist and writing style guidelines.
All draft and final copy is delivered in a super slick copy deck so you can upload it to your site (or send to your developer) straight away — woot!
Ask me about adding on wireframing.
-
from $2, 650 + GST
Timeframe: 4 weeks (after onboarding)
Flexible payment plans: Pay in two or three part equal installments.
Gumblossom
~ Custom SEO copywriting ~
-
Get the edge over your competitors with SEO copywriting that's optimised for your audience and search engines.
Let's find the keywords your clients are searching for and weave them naturally into your copy for maximum visibility in Google.
You'll get:
a customised keyword research report by an Australian SEO professional
includes a detailed overview of your keyword opportunity by category and topic, and a full list of relevant keywords (target and related) for each page.
a creative brief questionnaire so I can understand your story, business, dream customer, and brand voice
a 60-minute consult to discuss your questionnaire answers in more depth and pull on any extra threads before I start writing
research and competitor review
3 pages of engaging, keyword optimised copy and headings (e.g. Home, About, Services; up to 400 words per page)
3 unique, benefit-rich meta descriptions
3 keyword optimised page titles and page urls
detailed notes on my approach
a Loom video to walk you through the copy page by page
2 rounds of revision to make sure the final version is spot on
proofreading to make sure your copy is error-free
bonus website copywriting checklist and writing style guidelines
All draft and final copy is delivered in a super slick copy deck with your SEO target and related keywords highlighted so you can easily update your site (or send to your developer) straight away — woot!
Ask me about adding on wireframing.
-
from $3, 350 + GST
Timeframe: 5 weeks (after onboarding)
Flexible payment plans: Pay in two or three part equal installments.
Kind words