Tell your story with brand consulting
Your brand story will separate you from the rest
I believe that when we live, create, and run a business from a truly authentic space, heart-moving stuff happens.
We start to rapidly attract like-minded people who get us, root for us — and want to work with us.
It all starts with a compelling brand story and super-clear brand messaging.
Enter: a tailored brand consulting service for heart-first small biz owners.
There’s power in your brand story
it will turn your amazing business into a brand
Humanising your brand isn’t just about popping on some nice threads (aka your logo and visual identity).
Memo: you need a beating heart.
Your brand needs:
a soul
what drives you?
a personality
how do you show up?
a competitive advantage
what’s your zag?
a story
what’s your emotional narrative?
Why is this so important?
Your messaging and story are the words you need before you sit down to write your website copy and marketing content.
They’re the words that help people understand your ‘why’ and ‘who’.
When they’re finally nailed, you’ll always know what to say.
“Adele pulled together all my random thoughts and created what I've been trying to say for months!’”
“Coming up with words for my website seemed an insurmountable task. After working together on my messaging, I now feel truly connected and aligned with my brand — it's like getting a shot of adrenaline whenever I talk about it! I now feel more confident speaking to people about what I do and why I do it.
Sez Gower, Whale Tail Digital
How I can help
Brand storytelling and messaging that defines your vibe — and moves hearts
Naturally different words that play to your strengths so you can stay consistent, memorable, and laser-focused when writing for your business.
um, yes please
Brand storytelling
and messaging packages
Put down roots.
Seed
~ Custom brand story ~
-
Your brand story is the emotional and compelling narrative of how your business came to be.
It's the ultimate piece of writing when it comes to getting your dream customer to know, like, and trust you.
The best part? It's a multi-purpose, magic-bullet for your brand 👏🏻
What does that mean?
👉🏻 Once it's done, you can lift and splice your brand story into website copy, email welcome sequences, social media posts, client onboarding materials, proposals, event bios...the list is endless 👌🏻
Your brand story connects your brand’s soul, core values, and customer pain points.
It explains:
- Why are you here?
- What do you do?
- What led you to be the person, brand and business you are today?
- What kind of person will your customers become if they choose to work with you?
Most importantly, it should inspire you and your dream customer by organising the most relevant parts of your story in an engaging way.
And it should reflect back the things which matter to your best people.
Big, important, heart-moving,
card-swiping stuff.Writing other peoples' stories is what I've been doing for more than 12 years - and counting 💖
-
~ your unique, beautifully written, up-to-date brand story (up to 800 words)
~ a creative brief questionnaire so I can understand your journey, business, ideal customer, values, and brand voice
~ brand reflection excercises
~ a 60-minute consult to discuss your questionnaire answers in more depth and pull on any extra threads before I start writing
~ two rounds of revision to make sure you're completely in love with your final story
~ bonus website copywriting checklist and writing style guidelines.
*Ask me about adding on customer and core value stories.
-
from $1,750 + GST
Timeframe: 4 weeks (after onboarding)
Option to pay in two or three part equal installments.
Canopy
~ Custom brand messaging ~
-
A brand messaging strategy is a foundational pillar of your business.
It's a GPS full of unique-to-you value statements that will make all future copy and content creation a lot easier 🙌🏻
Your strategy will help you clearly express your value and speak directly to your audience – without the overwhelm; just super intentional and irresistible words crafted specially for you and your best people.
-
~ A custom, multi-page strategy document that nails your what, why, and for who – with the goal of differentiating your business.
We’ll uncover and articulate your unique brand identity and its associated:
Soul
Your purpose, vision, and mission statements.Personality
Your four core values with descriptions, tone of voice guide, brand attributes, and word bank.Position
Competition map, competitive analysis, and your unique value proposition.Promise statements
Key messages and taglines.This includes:
~ a 1:1 two-hour brand strategy workshop to capture the essence of your brand and points of difference
~ ideal customer persona avatar and survey questions
~ research and competitor review
~ two rounds of revision to make sure the final messaging is spot on
~ a final PDF document in your brand colours
~ bonus website copywriting checklist and writing style guidelines.
-
from $2,950 + GST
Timeframe: 4 weeks (after onboarding)
Option to pay in two or three part equal installments.
*Only need one part of the messaging strategy? No probs! We can do this as part of the 'Bloom' day rate package.
The Bookleaf
~ Custom brand story and messaging ~
-
Beautiful, strategic, true-to-you words that define your vibe and move hearts.
This signature Bookleaf package combines the Seed (brand story) and Canopy (brand messaging) offerings above, with a special discount.
The Bookleaf package will transform your business into a memorable brand -- with roots strong in story and messaging.
You'll be made in the shade and ready to calmly market and scale your naturally different brand.
-
~ Your unique brand story (up to 800 words)
The compelling narrative of how your business came to be – with the goal of audience connection and emotional response.
All 'Seed' package inclusions as listed above.
~ Your custom, multi-page messaging strategy document
Your brand's what, why, and for who value statements – with the goal of brand differentiation.
All 'Canopy' package inclusions as listed above.
~ Bonus website copywriting checklist and writing style guidelines so you can hit the ground running with new, aligned copy and content.
-
from $4,450 + GST
Timeframe: 6 weeks (after onboarding)
Option to pay in six part installments.
Four calming steps to a naturally different brand
-
Reflect
Once your project is locked into my calendar, I’ll send you a creative brief questionnaire and some brand reflection excercises to ponder.
-
Unlock
Next, we’ll jump on a video call and pull on a few threads to dig a bit deeper. This ensures I have everything I need to write for your brand.
-
Express
Armed with your passion and brand voice, I’ll head into my writing cave to craft naturally different copy and messaging that sets you apart.
-
Bloom
You get two revisions before everything is sent to be proofread. Then, it’s over to you to hit ‘publish’ and move hearts with your new words!
“For anyone who wants to sort through the mess and define their ‘who’ and ‘why’!”
“Adele has helped me pull things out of my brain and put words to ‘the why’ of my business. Working on my messaging with Adele has helped me to better understand my passion and driven home my direction — I'm really looking forward to the next steps!”
Amelia O’Sullivan, Amelia Kate Photography
It’s time to nail your brand story and messaging
This is for you if you want to…
Sell with story and core values
Not just same-same features and benefits.
Find what makes you stand out
In a sea of people doing the same thing, we’ll unearth what makes you special.
Clarify your brand’s purpose and position
Goodbye fuzziness; hello clarity and aligned messaging.
Overcome the writing overwhelm
Write your own website copy, blogs, and newsletters with ease.
Build an authentic brand with ease
Turn your passion into a brand that people care about and root for.
Partner up for creative clarity
As a compassionate copywriter, I’ll help you brainstorm ideas and remind you of your genius.
Turn insights into irresistible copy
We’ll create magnetic, personality-packed statements that make you irresistible to your best people.
I’ll make sure you wALK AWAY WITH…
Confidence
All the language you’ll ever need to share your gifts and passion.
Consistency
True-to-you messaging to hang all future copy and content from.
Clarity
Words that clearly express your value and your story.
Courage
We’ll uncover what makes you brilliant so you can move hearts and make the impact you’re really meant to.