Comms support for small biz legends

Let’s showcase what you do with words that move your dream customers closer

Handball me your SEO, writer’s block, and semicolon stress.

And claw back more time to do the stuff you’re really good at.

With 12+ years of strategic comms and PR experience, consider me your private brand and word wizard for hire.

I’m here to brainstorm with you and whip your words into shape.

So you can keep your small-biz momentum flowing.

How I can help

Pro-level copy, content, and brand support that makes you look good — every time.

Sail through your small-biz comms with a day rate or get clarity on your ideas and a plan of attack with a custom brand consult.

Word up.

“I felt an immediate connection with Adele thanks to her vibrant energy.”

“I was incredibly impressed with Adele’s skill and capacity to understand what I needed and then create an extremely tight process for us to achieve it. She was supportive, energetic, and clear at every step of the process and really immersed herself in my content. Knowing I could outsource this important part of my business to someone who ‘got me’ and who I could trust would deliver a high quality outcome was such a relief.”

Anna Moran,
Unplex

Day rate and consult packages

Take a leaf out of my book.

Bud
~ Custom brand consult ~

  • A cosy brainstorming and roadmapping strategy session.

    Get clarity, structure, and advice on a creative idea; comms or marketing plan-of-attack; 1-2 challenges; or tips to improve your existing website copy.

    You bring the queries and I'll bring my 12 years of strategic comms experience.

  • ~ pre-consult brand questionnaire

    ~ a 60 min brand consult and Q+A over video call

    ~ a full page action plan with recommended next steps, links, and resources

    ~ bonus copywriting checklist and writing style guidelines so you can hit the ground running.

  • $350 + GST

Bloom
~ Custom day rate ~

  • Level up your know, like, and trust factor -- and finally tick those copy and content bits-and-bobs off your list.

    For on-brand and engaging words, whenever you need them.

  • Full day rate (choose one):

    ~ Creation of marketing collateral (up to 1,500 words)

    ~ Editing and proofreading (up to 2,000 words)

    ~ Comms strategy with content pillar mapping and advice on platform mix, analysing, and repurposing content

    ~ Voice of Customer research (up to five 1:1, 30 minute interviews with spreadsheet analysis)

    ~ One component from the Canopy package (brand messaging strategy) e.g. four core values with descriptions.

    Half day rate:

    ~ Creation of marketing material (up to 500 words)

    ~ Editing and proofreading (up to 1, 000 words)

    ~ Hero statement or elevator pitch

    ~ Social media profile bio/tagline glow-up for one platform

    Marketing material ideas:

    A lead magnet, product or services guide, a letter of introduction, thought leadership article, pamphlet, packaging copy, social media posts, email newsletters, media releases, award submissions etc.

    Included in both:

    ~ pre-work brand questionnaire and briefing call

    ~ two rounds of revisions to make sure your final words are spot on (where applicable)

    ~ bonus website copywriting checklist and writing style guidelines.

    *Ask me if you don't see your thing here or want to chat about a custom project proposal

  • Full day rate: from $1, 300 + GST

    Half day rate: from $650 + GST

    Flexible payment plans available

“You’ve given me a really in-depth view of my website copy and how it could be improved.”

“Thank you for all your hard work! I appreciate all your tips and ideas — and encouragement. I can’t wait to get started on making changes!”

Quietta Seaby,
Quietta Photography

Smash your to-do list ~

Smash your to-do list ~

“I knew Adele would bring a fresh set of ideas and prod me with the right questions.”

“I was feeling overwhelmed about the prospect of fleshing out information for my newsletter. Adele was approachable and professional, and within the 60-min call we came up with a number of new ideas and a plan of attack. I was relieved to tick an important item off my list (that I had completely been putting off because it seemed too hard).”

Michael Guggenmos,
Wai Consulting